Archive for September, 2009

As we continue to examine the beliefs that hold us back from marketing ourselves successfully, most women entrepreneurs have a big problem with belief #4.  Read on to learn more…

Belief #4: I don’t want to devlop a niche…I want to market to everyone

It seems that I have a conversation almost daily with someone about the importance of “niche marketing”. Just the other day a group of us where talking about how hard it is to market your products or services to everyone…it’s literally impossible. But so many business owners and entrepreneurs fall into this trap and make this mistake all the time.

When you try to craft a marketing message to a broad audience nobody hears it because they can’t relate.  When you hone in on your niche, it because much easier to craft your marketing message because you are developing it specifically to your ideal clients.  In essence your message is attracting your ideal clients TO YOU!  The response from your marketing will be more cost effective and generate greater results.

Don’t be afraid to develop a niche.  Over time you will clearly see the benefit because your ideal clients will be flocking to you!