One of the easiest and most unused piece of FREE marketing is the email signature. Yes, that little piece of real estate at the bottom of your email messages.  A well crafted email signature is one of the easiest and simplest forms of marketing that you can engage in and yet it often goes unused or underutilized.

Here are three simple tips to make sure that you craft the most effective email signature line.

1. Make It 5 Lines or Less

Many email signatures are way too long.  They try to cram everything that is happening over the next year in these email signature lines that go on and on.  Who is going to read all that?

No one!  That’s who.

When you craft your email signature keep it to five well crafted lines of text.  Be creative and thoughtful with your email signatures.  I highly suggest that you craft several email signatures for ready use.  If you are launching a special program or product develop a new signature to use during on going promotion.

Keep them fresh and useful and they WILL be read.

2.  Include Results

When crafting that email signature include the results that you get for your clients.  Now I didn’t’ say, what you do, because quite frankly no one cares what you do.  They do care however,  what you can do for them.

So craft that email signature into a results driven description of what you can do for your clients.

3.  Give Them A Call To Action

When you craft that message make sure that you include a call to action. Typically this is either an invitation to get a free report or sign up for your newsletter or ezine.  My friend Janet Powers of Diva Toolbox asks in her email message to visit the site each day to be inspired!  Who could resist the invitation to be inspired?

No matter what you include make sure that it asks your reader to take a next step.

So go out and create some results driven email signatures and start getting better use of that free real estate at the end of your message!

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