A Nice Niche
September 2nd, 2009 | 
Author: As we continue to examine the beliefs that hold us back from marketing ourselves successfully, most women entrepreneurs have a big problem with belief #4. Read on to learn more…
Belief #4: I don’t want to devlop a niche…I want to market to everyone
It seems that I have a conversation almost daily with someone about the importance of “niche marketing”. Just the other day a group of us where talking about how hard it is to market your products or services to everyone…it’s literally impossible. But so many business owners and entrepreneurs fall into this trap and make this mistake all the time.
When you try to craft a marketing message to a broad audience nobody hears it because they can’t relate. When you hone in on your niche, it because much easier to craft your marketing message because you are developing it specifically to your ideal clients. In essence your message is attracting your ideal clients TO YOU! The response from your marketing will be more cost effective and generate greater results.
Don’t be afraid to develop a niche. Over time you will clearly see the benefit because your ideal clients will be flocking to you!
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Franchising Forte
www.Franchisingforte.com
So true Maureen, we fall into this so easily because in life we have to be everything for everybody. It is hard sometimes to see ourselves as a specialist in one area. But niche marketing is very important. Once we have catered to a specific niche and have become fluid in its practices we can apply a process to it and move on the next niche. It doesn’t necessarily mean it is the only target market we can approach. It is just a growth point.
Specializing is so much easier! Mary-Ellen is so right, too! Once we learn the process of specializing in one niche, we can repeat the process and target the next niche!