The other day I was discussing productivity and time management with one of my private platinum clients. She is a brand new client and after reading her application I noticed that although she is quite busy she rarely gets anything accomplished.  This is the difference between activity in your business and accomplishment in your business.

Read on to learn more about the differences and how you can get more done!

As small business owners we need to be keenly focused on our ability to get things done and not just on keeping busy for busy sake.

When you are engaged in activity you are busy doing things all day long.  You may move from one project to the next busily working.  At the end of the day you feel that you worked your butt off.  This concept of activity can be seen in most corporations especially where people are engaged in “meetings”.  You have probably experienced this yourself if you have ever worked in a job.  Meetings where nothing gets done; that’s activity!

Accomplishment is something very different.  When you are focused on accomplishment, you are super attentive on a particular project or task and you complete it in the time allotted or until it is finished.

Unfortunately, accomplishment is rather rare whether it be in the corporate arena or in a small business.  But those who accomplish stand out in the crowd; and those who stand out, succeed.

Those businesses that fail to accomplish will ultimately fail or worse yet will be nothing more than so many other businesses; frankly, they will be mediocre.

My 83 year old mother was reading my business card the other day.  She read it aloud…Rise Above Mediocrity…DARE To Be Phenomenal. She asked me what it meant.  I said, “Well, ma what does it mean to you?”  Her reply, “To be tops”!

Do you want to be mediocre or do you want to be “Tops”?

Here are four strategies that I use to keep “accomplishing” in my business:

1. Develop A Marketing Plan: My marketing plan consists of my one year strategy which is then broken down into quarterly objectives, monthly activities, weekly assignments and daily accomplishments.  I learned this technique years ago when I had to write treatment plans.  This is an effective way to get your plan into bite size manageable action items that easily turn into accomplishments.
2. Schedule Everything: This is such an effective system.  I schedule everything into my Outlook calendar.  Those daily accomplishments that I was referring to above are scheduled into my calendar.  I work on those items first so that I am always working on THE most important tasks each day.
3. Review and Repeat: At the end of each day I review what I had on my plan and prepare for the next day.  Sometimes this means adding daily accomplishments to my schedule that were not completed on the previous day.  No matter what I am always focused and actively working on my plan.
4. The More You Get Done, The More Money You Make: When you are laser focused on what you want to accomplish and then actually accomplish it, you make more money.  If you are wasting time, are unfocused and have no clear plan of how you will market your business then you won’t be making the money you desire each and every month.  It’s that simple.

If you are thinking that this sounds complicated and time consuming nothing could be farther from the truth.  Your business requires strategy and planning.  Remember the old saying, “Failing to plan means planning to fail.”  The success of your business is at stake.

Feel you need help developing your strategy?  This is what I do best and can help you tackle this issue head on!  To learn more about my programs or to schedule a no obligation Get To Know You session email me today!