Imagine this for a moment…you are a new business owner and are at an event where you can learn from some seasoned entrepreneurs.  Someone asks you for your elevator pitch, you spew out a bunch of blah, blah blah leaving everyone in the room dazed and confused.  Someones says: “Who is your ideal client?” and you respond, “Everyone!” with great enthusiasm.

Oh boy!

Sound familiar?

I attend an event very similar to the one I described just the other day.  Although everyone I met had very different issues, the one thing that they all had in common was how unclear they were about where they were going and how they were going to get there. They were unsure who their target market was and more importantly they didn’t express how they helped their potential clients.

What did they lack?

Clarity!  That’s right…clarity!

Without clarity in any given situation its like being lost at sea with no land in sight.  You drift aimlessly around the water’s of confusion in the hope that something will trigger you to move in one direction or the other.  Now you may finally figure it out on your own but I know one thing for sure that going it alone without the support of a mentor or coach will definitely take you  a lot longer to find the direction you are seeking.

Just like the business owners I met the other night, I too lacked clarity when starting my business.  Once I got really clear about what business model I wanted to adopt  my business started to take off!  I got  help from a great coach and mentor which made all the difference.  I stopped wasting my valuable time and instead started focusing and producing the kinds of results that I wanted in my business.

So if you feel lost in that sea of confusion, not sure how to develop your business so that it is fun, authentic and lucrative find a coach who can help you sift through it all and lead you towards a plan that makes sense AND makes you money.