We all understand that in order to stay in business you must market yourself.  But when does your marketing effort become too much that it becomes annoying?  So annoying you realize you crossed the line?

That line is different for each client and for every business owner even if you are in the same industry.

So what do you do and how do you know when you’re getting close to the line?

1. Are you seeing more and more people unsubscribe from your list?
2. Are you staying in integrity with your marketing efforts?
3. Are you seeing more and more people unresponsive to your marketing efforts?

These are all signs that you are either close to that line or have crossed over it.

Remember, it comes down to this:

• Provide valuable content to your readers in your ezine, blog and promotions, tips, strategies and programs.  Even if your latest promotion isn’t for them, they’ll stay on because what you offer is of value to them.
• Keep in mind what seems reasonable to you. Do you get annoyed when you are constantly bombarded with emails and promotions?  Well, more than likely your followers will be as well.
• Decide what is appropriate and stick to it. Just because some big name guru tells you to hammer your list doesn’t mean it’s right for you or your readers.

Finally, mix it up!  Sometimes readers get bored.  Using other media methods to get your message out helps you stand out from all the other marketing that’s out there. Try using:

• Email promotions
• Video and audio clips
• Direct marketing pieces
• Fax (make sure you’re in compliance with the law)
• Blog posts

The goal here is to market yourself effectively so that your clients choose to work or buy from you.  Evaluate your marketing tactics and see where you are in relation to that “line.”

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