As many of you know I run a women’s only networking organization and we meet several times a month to network, build relationships and engage in joint ventures.  Often during my conversation with many of these women they express their frustration about charging an appropriate amount of money for their services.  Typically I hear this from women who are just starting out, but often times I hear it from veterans as well.

When I probe deeper and ask why they are charging so little for their services they tell me its because they are new in business, or they don’t have a certain certification.  They feel they are often in a position of convincing the prospects to hire them despite their limited experience.

Now my question is how do they know you have limited experience?  More often than not, your prospects will only know the answer to that question if you reveal it.

Aligning your pricing with your value and attracting a slew of great clients does not mean you need more certifications, have a high degree of experience, or that you put in more time than someone else.

What it does mean is that you clearly define your target market and then provide the solutions and clearly tell them that you can solve their problem.

Value based pricing has more to do with these two issues than how long you have been a coach, organizer, or wedding planner.  Focus on the value and your clients will gladly pay you for solving their problems!