Posts Tagged ‘client attraction’

I love working with women (and men too) to help them achieve the six figure business they always dreamed of.  But, while I understand that many people are afraid they will never realize the dream of a six-figure or even multiple six-figure business, I know that it takes 5 key elements to create six figures and beyond in ANY business.

The problem is that if you are just getting started in may seem like a dream and completely out of reach.

So, to help you out, I created this checklist so that you can see what it takes to create your six-figure business.

1.  Clarity

I don’t know about you, but when I was starting out in business I had hundreds of ideas swirling around in my head.  All these ideas kept me really unfocused.  The more unfocused I was the less clients I seemed to attract into my practice.

Once I got real clear about who my target market was and who I wanted to work with all that confusion changed and I got crystal clear.

Gaining clarity is as simple as that!  Decide who you want to work with, what problem you are going to solve and in an instant you will have changed your circumstances so that you can begin attracting clients like a magnet.

If you need help with this, hire a coach that can help you hone in on your niche.  This new found clarity will help you gain confidence which is the next topic in our checklist.

2.  Confidence

Can you feel the confidence swelling up inside of you now that you have identified your niche?

When you get clear and focused you gain a lot!  Nothing makes you feel more confident than in knowing exactly what problem you solve and who you work with to solve that problem.

Next time you feel your confidence slipping away ask yourself if you are unclear about some aspect in your business?  I would be willing to bet that you need a little fine tuning.

Once the tune-up is complete, check in with yourself to get a handle on where you are on the confidence scale.

Your confidence level has a direct impact on how you attract clients, which is the next topic.

3.  Clients

Now you’re probably saying, “No kidding, Maureen, of course I need clients.”

But some businesses seem to get clients quickly while others…well, not so much.  Why is that?

The businesses that have a ton of clients flowing in have a lot in common because they have these key factors in place.  While any one of these factors can help propel a business, more than one can result in impressive growth.  Here they are:

• Found an underserved niche with a group of hungry buyers
• Found buyers who had money to spend and were willing to spend it
• Found a niche where competition was minimal or manageable
• Developed a repeatable system for connecting and selling to these buyers that worked again and again
• Developed compelling, benefit-laden marketing messages
• Developed joint ventures and strategic alliances to dramatically increase sales
• Developed a strategy to get repeat business
• Protect their time
• Outsourced simple tasks

No secret here, just some simple ways to build your client base.  Now measure your business against this list and see what changes you need to make.

4.  Cash Flow

If cash is king, then cash flow is well, whatever is better than being a king!

Without consistent cash coming into your business it will be impossible for you to grow into a six-figure or more company.

Don’t make the mistake that many entrepreneurs have made — and who consequently are no longer in business.  Good cash management is simple and involves:

• Knowing when, where, and how your cash needs will occur
• Knowing the best sources for meeting additional cash needs
• Being prepared to meet these needs when they occur, by keeping good relationships with bankers and other creditors

5.  Courage

Don’t be one of those business owners who hangs back, waiting and wondering to see how it’s all going to work out.  Sorry, it doesn’t work that way in business or in life.

Sometimes you just need to be courageous.

The more frequently you take a leap of courage by joining a coaching program, networking, attending an event, hiring more employees or a team you get to flex and strengthen that courage muscle.

Eventually, it becomes easier and easier.

Isn’t There More to Having a Six-Figure Business Than This?

There are specific action steps that any business owner needs to take.  But if you focus on these five steps you will be more than halfway there.