Posts Tagged ‘coach’

I recently had a consultation with a women business owner who wanted to move her business from frustrating 5-figures and into the 6-figure mark.  She was pretty clear in her money goal and seemed very determined to make it happen. I had to ask myself…

Is it Doable?

Absolutely!

Is it doable with the plan she had?

Absolutely not.

So many business owners create good solid goals and then take haphazard action, constantly led astray by another bright idea or strategy that someone dangles in front of them.  Or possibly they sit back and think that by “using” the Law of Attraction it will miraculously be delivered to them…plop right into their lap.

Here is the truth:

You must take the RIGHT action in the RIGHT way at the RIGHT time while keeping a clear and positive mindset about what you want to achieve.  This combination will catapult you forward to your goals and nothing else!

Sound tough?  Well imagine having to go and work for someone else again in a JOB…ugh the very thought makes me cringe!  You have already invested time, resources and your sanity to making your business work.  So how do you make it happen and stick to the plan you developed?

My Coaches Request:

1.  Sit down and revisit your goals for 2010. Haven’t developed any?  Well get cracking on that task.  Review the questions below.  Your answers will help you create your goals for 2010.

• What’s working in my business?
• What’s not?
• What action(s) would take me closer to my commitments in the next 90 days?
• What opportunities exist right now?
• What new strategy(ies) could I implement so I can reach these goals?

2.  Determine if your goals are realistic given where you are currently and your action steps. For example, consider how you plan on bringing in revenue for the year, what program, services, or products are you launching in 2010 and what marketing strategies are you planning on implementing in the year?

3.  Next revise your goals or the plan to achieve them or maybe both so that they are in total alignment with your vision…oh, and make sure they are doable. I like to tell my clients that when developing goals you need to feel the friction between too hard and too easy…that place in between.  When you find it, that is where your goal should be.

4.  Take action right now!

Want to make sure that you are formulating the RIGHT goals, at the RIGHT time, in the RIGHT order?  Call me at 978-794-4991 or email me at maureen@daretobephenomenal.com for a strategy session to see if I can help you formulate the right plan!  It’s a simple, easy and cost effective way to make sure you are on the right track!

Once upon a time you dreamed of a carefree life as an entrepreneur.  You saw the vision of a business where you would satisfy all your clients needs, make tons of money and live the lifestyle of freedom and joy…..wait a second, stop the presses…the reality is hauntingly different.

Now don’t get mad or upset.  I know that you are working your tail off sometimes 12-14 hours per day to turn that dream into a reality.  You eat, sleep (when you do) and think about your business 7 days a week with little return on the investment and a ton of anger to show for it.  But let’s take a step back and really look at what it takes to turn that hobby into a business so you CAN have the business you always dreamed of.

Today Is That Day

Right now in this moment you have a wonderful opportunity to closely examine what it takes to have a successful business.  Here are five action items that you can implement right now so that you can make the transition from a hobby to a business:

1.     Develop a Business and Marketing Plan

When you decide to start a new hobby you don’t need to sit down and write out what you’re going to do and how you are going to do it; you just go out and get your supplies, set up a card table in the basement or spare room and start.  If this sounds like how you started your business, let me explain why this was a BIG mistake.

You want to be successful don’t you?  How will you know if you are?  By writing out your business plan you are taking the necessary steps to plan out your course of action; to identify the goals that indicate you are on the right track.  Without the plan how will you know that you are making the necessary gains in your business that you desire?

So many business women hate marketing but I am sorry ladies it is necessary to develop a marketing plan.  Pick two or three marketing activities and make the commitment to do them consistently.  The activities can range from attending at least one networking event each week to writing a newsletter.  No matter what activities you choose, do them consistently to see results.

2.    You Act Like You Are In Business

There are a couple of really important issues that fall under this heading of “acting like you are in business”.  The first I would like to point out is you have a business email that is tied to your website or domain name.  For example, maureen@daretobephenomenal.com instead of using a generic email address such as yourname@gmail.com. See the difference?  In the first example you know I have a legitimate business, the other, well you’re not so sure.

Second issue is you have branded yourself.  You have a distinct look and feel.  When you brand yourself with colors, taglines and logos you begin to stand out in the crowd.  All of your marketing material must have a cohesive look and feel to them, if they don’t, begin to work towards branding yourself.

Finally, you are treating your personal and business financial accounts as separate; you are not mixing your money.  If you are not doing this now, please go and seek the help of a quick books expert or bookkeeper who can help you separate your accounts so that you clearly know what you are spending and taking in on your business.

3.    Show Me The Money

Here is the plain hard truth…if you are not making any money than you have a hobby and not a business.  Your business needs to be making money or at least be on its way to profitability.  You can’t continue to live on your savings account forever,  and racking up credit card debt to run a business is extremely risky particularly if you own your own home.  Your business won’t survive for very long if you can’t bring in clients and turn a profit.

4.    You Have A Support Team

Part of the trap that many business owners fall into, is they spend many hours a week working in their business instead of on their business.  They do tasks that would be better done by someone else.  You have special talents and skills that bring in the revenue for your business.  If you are spending your time cleaning the house, managing the books,  or managing your data base then you have less time to go out and procure clients.  Find a VA, housecleaner or personal assistant to help you; learn to delegate!

5.    Learn, Learn, Learn

As I mentioned in my opening article, investing in yourself is the biggest gift you can give yourself.  I have two coaches and belong to a mastermind program with a different group of people.  I made a commitment to myself that if I wanted to make my business successful I knew I would have to make the time and monetary sacrifice to make it happen.  If you are struggling with your business or know deep in your soul that all you have is a hobby, I encourage you to consider hiring a coach, mentor or joining a mastermind so that you can turn that hobby into a thriving business.

My challenge to you this week is to take a good, hard look at your business and pick one area to work and improve on.  Make a goal and outline the steps that are necessary for you to achieve success.

‘Today’s business success strategy is about honing in on your target audience.

You’ve heard this a hundred times…people do business with people they know and trust.  But if you don’t know who your target market is how do you find those people that want to do business with you? In today’s economic climate  its even more important to hone in and focus on your ideal client.

I have said this before and I will say it again…you can’t market to everyone.  When I first started my coaching practice I thought I could “coach” anyone.  What a chore it was to craft a message aimed at the entire world.  How do you address the entire universe’s biggest challenges?  Sounds funny doesn’t it?

But it’s not.  I am totally and 100% serious about this point.  Figure out who your audience is and then craft a stategy that puts you in at the events, in front of the people and at the businesses.  Start to develop a relationship with these people and see how easy it becomes to market your products and services to your ideal clients.

Today’s business success strategy is about the right business mindset.

What is your business mindset?  Is it working for you or against you?  Do you constantly hear that nagging voice of self doubt telling you it can’t be done or do your intentions clearly have you on a path of success and abundance?

It’s hard to change those limiting belief and self doubts.  I know, I used to have them.  But when I started working with my coach and mentor those limiting beliefs and self doubts started to melt away.  Why?  Because often times we are so enmeshed in negative self talk that we are unable to challenge those beliefs on our own.  Working with a coach who can point it out and help you shift those beliefs to ones that empower you and move you forward is well worth it!