Posts Tagged ‘fee setting strategies’

I am often asked whether or not posting fees on a website is good idea or not.  Unfortunately, it isn’t as simple as a yes or no answer.  There are pro’s and con’s to both positions.

Now I know that you are feeling pangs of uncertainty and anxiety as you struggle to come to some decision with regard to whether to post or not.  But keep reading to find out why I think posting your fees is NOT a good idea.

First let me say if you post your fees you run the risk that prospective clients will pass you by because they feel your fees are too high without you ever having a conversation with you.  On the other hand if you don’t post your fees many people will wonder just how much you ARE going to charge and will assume your fees are too much for them to afford without any further investigation on their part.

So why do I feel leaving them off is the right answer?  Here are my three top reasons:

1.  The Decision To Hire Should Never Be Made On Price Only

Do you want price to be at the top of that prospects reason for hiring you?  I think not!  Money usually isn’t the number one reason why clients will pay you for services and invest in themselves.  But if you go ahead and post your fees you are clearly encouraging clients to keep price as a main criteria for hiring you.

I have never posted my fees on my website and I don’t have any intentions of starting.  Yet the funny thing is that most of my clients are people who feel that I am out of their price range.  When I sit with them and explain the value and benefits of working with me, they usually invest, find a way to pay for the service and end up being the best clients.  Why?  Because they understand the investment they are making and are really, really committed to achieving their goals.  They are PHENOMENAL!

2.  It’s All In The Conversation

The reality here is that your goal is to engage your prospective client in a conversation.  The selling conversation is about helping your prospective client get to know, like and trust you.  This can’t happen by just going to your website and perusing your price list.  It is one dimensional and flat…there is no opportunity for your prospect to have an authentic experience with you.

But remember, there is absolutely no reason for you to get into this conversation unless you are prepared to fully understand what problem they want to solve, what their business will look like once the problem is resolved, what the cost is if they don’t solve this problem and finally what it’s worth to them to solve it.

Do you see how vital it is to have the conversation in the first place?

Do you realize by having this conversation you help them to explore so much more than just a dollar amount?

3.  Clients Want  A Price They Can Wrap Their Head Around

In short, they want a price they can justify.  Until you can help them find the value in what you have to offer, they won’t spend a penny to work with you.  Your solution must be important and valuable to them.  While you are engaged in the conversation you can ask them why it is important to them.  Without the conversation you can never uncover what is truly valuable to them.

When you ask that all important question, “What’s important to you?” the prospective client will inevitably open up and tell you all the emotional reasons behind why they want to fix and solve their problem.  When you are then able to address their issues and let them know that you can help them their objections around money disappear like magic.

Now don’t get confused here.  If you are offering a product or a seminar where everyone is paying the same price then you will post that price on your website.  But for coaching, consulting, designing, organizing or other serviced based professions I recommend leaving the price off.  Instead spend your time writing great copy that fully describes the value and benefits you offer your prospective clients so they can imagine what it would be like to work with you and have a business that is truly flourishing.

Picture this…

You’ve just had a great meeting with a potential client and you’re ready to reveal your fee.  You smile and tell them your rate; you go cold waiting for their response.

While you are anxiously awaiting their response crazy thoughts are running through your head like a steam roller.

Will she hire me?

Will she think I priced my service too high?

You hear “Your hired!” and a wave of  other thoughts begin to flood your mind…now you begin to second guess your pricing!

Did I low ball it in order to get the job?

Should I have gone higher?

You know what I am talking about; you’ve been there and you know what’s coming next.  The project always takes more time than you realize and you end up feeling overworked, undervalued and underpaid.

So what is a phenomenal woman to do who knows that she is worth so much more but is not sure about setting her fees?  Follow these tips for better fee setting.

1.  Know What You Are Worth

When you are setting fees how do you go about landing on a price?  Do you throw darts and see where it lands?  Pick a price out of a hat?  Or worse yet do you look to your competition to see what they’re charging?

None of those methods are going to give a price point that addresses YOUR worth.

If you bill hourly remember that many factors go into determining your price point.  So many entrepreneurs fail to consider all the factors so remember the following:

• First figure out how much you want to be making a year
• What are your subcontractor expenses (if you have any)
• What are your other expenses
• How much profit do you want to make
• All these factors make up  your “required revenue”
• Divide your “required revenue” by number of billable hours and you have your rate.  Don’t forget that your total number of billable hours is never 40 hours a week.

Is this rate acceptable?  If not raise your fees.

2.  Give Them Results

Clients are paying you for results.  Technically they’re paying for a service but in reality they are buying a solution.   It’s your job to make sure that you communicate those results clearly so that people know what to expect.

Will she get more clients?  Streamline her processes?  Be more confident when having a selling conversation?  Know the benefits and communicate them effectively!

3. Create A Haggle Free Mindset

Don’t haggle with clients about money.  You’re not selling junk at a yard sale  you’re selling yourself and you have allot of value!  When you engage in haggling it immediately lowers your perceived worth and once that happens you are sunk!  When you haggle you set yourself up for a continuous relationship by which your clients will nit pick you to death over everything…and NO ONE wants that kind of client interaction.

4.  Not Everyone Is Your Client

There will be times when you will have to walk away; when a potential client will not be willing to pay your fee.  That’s OK; they were meant to be your client.  The right client who IS willing to pay your rate is just around the corner.

Pricing your services is one of the most difficult  tasks a business owner will ever undertake.  Be a smart and savvy businesswoman and be prepared by reviewing the project and price.  It will save you a ton of heartache in the long run.