Posts Tagged ‘ideal client’

The first step to attracting your ideal clients is to know exactly who she is and what she wants. But if you’re like most women entrepreneurs you are more than likely trying to work with a market that’s far too broad.

The minute that you REALLY start focusing on a specific group of people who share a specific concern, or need is the moment that your business will begin to take off.  I know you want to market to everyone, but believe me it won’t work.

For example, if your in a crowded room and someone shouts out, “hey you!”  Do you stop everything you’re doing and look to see who said that?  Probably not.  You might be in the middle of a conversation, writing something down, or texting a friend (hopefully your not walking and texting or you might end up in the mall fountain!)

But what if that person shouted out your first and last names? Would you look up then?  Of course you would.  This person would probably have your undivided attention; at least for the moment.

The point here is that your ideal client is probably in a very “crowded room” so it’s vital to be able to get their attention.

One of the most important components to making a phenomenal living selling your service is to identify EXACTLY who that client is; otherwise you will never know: where they are, what they want, what they need and what they can afford to buy.

Enormous, multi-billion dollar corporations would never waste a single dollar on marketing that they know is not specific. So why would you?

Here are a few questions you can answer to begin to identify who your ideal client is:

• Who do you ENJOY working with?
• What would you love to help them with?
• What type of person lifts your energy?
• What does he/she look like?
• What do they read?
• What are their main problems and concerns?
• How much do they make?
• What do they do for a living?

Here’s today’s action item to help you identify who your ideal client is:

Write down a specific description of the type of client that you WANT to work with and what you will help them achieve.  Who will you enjoy getting up every day to work with?  Who will help to fuel
your passion?

Once you find your ideal client and begin to market to them you will see a dramatic increase in new customers and more money in flowing into your bank account.  And isn’t’ that what you want?

Are you frustrated because you’re not making 6 figures in your business?  Or possibly you are currently making 6 figures but you are desperately trying to double maybe even triple your income.  Sound familiar?

More than likely you are struggling with a couple of common mistakes that many business owners make as they attempt to break into 6 figures or more.  These self-sabotaging mistakes can easily keep you from making the kind of money you desire. But there is a way to fix that easily once you know what they are.

Here are three easy tips that you can implement right away so that you can put that self-saboteur away once and for all so your income can soar to new heights!

1. Get Clear of Your Money Past

Money is such an emotionally charged topic for nearly everyone.  We all have money stories that we carry around with us that stand in the way of us breaking into new income levels.  These old beliefs, values and behaviors can be eliminated and be replaced with new beliefs, values and behaviors that support your desire for more money.  All you have to do is make the commitment to do something about ridding yourself of these old gremlins.

Now you may be saying to yourself, “Yes, Maureen, that’s easier said than done.”  But the reality is you choose everyday how you are going to think about any given situation.  You can either choose to think about money in ways that will support your happiness and success or not.  It’s really that simple.

The truth is that rich and poor people think differently.  So if you want to be making more money than you are right now, check out your thinking about money and do something about it.

2. Stop Telling Yourself That Making More Money Is Difficult

I can’t begin to tell you how many people tell me how “hard, difficult, or impossible” it is to make more money.  Well, as long as you tell yourself that and believe it, it will be.  Do you understand that every time you say things like that you are just feeding all the negative money beliefs that you have and giving yourself permission to sabotage your success?

For starters, be open to the idea that making money can be easy and simple.  The secret is in making sure you have the proper systems in place.  Making money the hard way means you have either an outdated system or no system at all and are unfocused in your marketing.

Evaluate your current plan and see if it needs updating.

3. Start Thinking and Acting Like A Six- and Seven-Figure Business Owner

Tired of clients that drain you? Well stop accepting them and start looking for and taking on clients that meet your criteria as a six- and seven-figure business owner.  Do you think for a minute that millionaires work with clients that exhaust them with their whining and complaining?  I can tell you they don’t!

Million-dollar business owners have learned to shift their energy to a higher place that is now ready for better clients and higher fees.  It’s like they have upgraded from coach to first class!

Look at your current repertoire of clients?  Are there any on the list that need to be fired?  Start strategizing a plan of action on eliminating these clients and replacing them with ideal clients better suited to your new mindset.  Make a list of all the qualities you are looking for in these better paying clients and post it on your vision board.

By Ridding Yourself of These Old Beliefs You Are Making Room For Way Better Money and Clients!

It’s true that you need the right business model and you must understand the proper marketing steps to take to create this new business.  But, the secret here is to work as much on your business as your new mindset and your marketing efforts will pay off.

Imagine this for a moment…you are a new business owner and are at an event where you can learn from some seasoned entrepreneurs.  Someone asks you for your elevator pitch, you spew out a bunch of blah, blah blah leaving everyone in the room dazed and confused.  Someones says: “Who is your ideal client?” and you respond, “Everyone!” with great enthusiasm.

Oh boy!

Sound familiar?

I attend an event very similar to the one I described just the other day.  Although everyone I met had very different issues, the one thing that they all had in common was how unclear they were about where they were going and how they were going to get there. They were unsure who their target market was and more importantly they didn’t express how they helped their potential clients.

What did they lack?

Clarity!  That’s right…clarity!

Without clarity in any given situation its like being lost at sea with no land in sight.  You drift aimlessly around the water’s of confusion in the hope that something will trigger you to move in one direction or the other.  Now you may finally figure it out on your own but I know one thing for sure that going it alone without the support of a mentor or coach will definitely take you  a lot longer to find the direction you are seeking.

Just like the business owners I met the other night, I too lacked clarity when starting my business.  Once I got really clear about what business model I wanted to adopt  my business started to take off!  I got  help from a great coach and mentor which made all the difference.  I stopped wasting my valuable time and instead started focusing and producing the kinds of results that I wanted in my business.

So if you feel lost in that sea of confusion, not sure how to develop your business so that it is fun, authentic and lucrative find a coach who can help you sift through it all and lead you towards a plan that makes sense AND makes you money.

Are you a confused?  Do you know who you should be approaching to ask for business? Do you feel awkward when asking the question, “Would you like to work with me?” Learning to ask the right questions, to the right people, at the right time is not as complicated as you might think.  Follow these simple tips to  bust through your fear.

1. The first thing you must understand is what you are asking for. This may seem obvious,  but for a lot of solopreneurs it’s as foggy as an early morning in San Fransisco.  What does your ideal client look like?  What do you want from your ideal client?  How will you know when you find your ideal clients?

When you bring clarity to these questions it becomes really easy to know what you are looking for AND to know when you have found it!  Without this clarity you are mulling around looking for clients in that San Francisco fog.

2.  What is your plan? How and where are important pieces to the puzzle.  This step is where you take action!  If you never ask, you never get clients.

When you ask a potential client to work with you, you are leveraging the value of what you do.  It allows others to know how you share your unique talents and gifts and ultimately how you help others.

3.  Make a goal and determine how many people you are going to ask to either work with you or, have a complimentary session, or come to a free seminar.  Whatever it is, make a goal to ask!

4.  Finally, be consistent and keep on asking. Don’t think that this is a one shot deal.  You must constantly and consistently ask for business or you won’t have a business because you won’t be bringing in any money!  Remember, without the money, it’s just a hobby.