The minute that you REALLY start focusing on a specific group of people who share a specific concern, or need is the moment that your business will begin to take off.  I know you want to market to everyone, but believe me it won’t work.

For example, if your in a crowded room and someone shouts out, “hey you!”  Do you stop everything you’re doing and look to see who said that?  Probably not.  You might be in the middle of a conversation, writing something down, or texting a friend (hopefully your not walking and texting or you might end up in the mall fountain!)

But what if that person shouted out your first and last names? Would you look up then?  Of course you would.  This person would probably have your undivided attention; at least for the moment.

The point here is that your ideal client is probably in a very “crowded room” so it’s vital to be able to get their attention.

One of the most important components to making a phenomenal living selling your service is to identify EXACTLY who that client is; otherwise you will never know: where they are, what they want, what they need and what they can afford to buy.

Enormous, multi-billion dollar corporations would never waste a single dollar on marketing that they know is not specific. So why would you?

Here are a few questions you can answer to begin to identify who your ideal client is:

• Who do you ENJOY working with?
• What would you love to help them with?
• What type of person lifts your energy?
• What does he/she look like?
• What do they read?
• What are their main problems and concerns?
• How much do they make?
• What do they do for a living?

Here’s today’s action item to help you identify who your ideal client is:

Write down a specific description of the type of client that you WANT to work with and what you will help them achieve.  Who will you enjoy getting up every day to work with?  Who will help to fuel
your passion?

Once you find your ideal client and begin to market to them you will see a dramatic increase in new customers and more money in flowing into your bank account.  And isn’t’ that what you want?

When they came to the coaching program they were really scattered and unfocused working with anyone who would part with money so they could keep their business going.

In only a few short months, they have all gotten crystal clear on who their ideal clients are, how they solve a problem for those clients and the value behind what they do.

It’s awesome to see this unfolding as their business grows.

This could be you!   Contact me today, if you want to learn how you can turn your business around before the end of the year!

Belief #4: I don’t want to devlop a niche…I want to market to everyone

It seems that I have a conversation almost daily with someone about the importance of “niche marketing”. Just the other day a group of us where talking about how hard it is to market your products or services to everyone…it’s literally impossible. But so many business owners and entrepreneurs fall into this trap and make this mistake all the time.

When you try to craft a marketing message to a broad audience nobody hears it because they can’t relate.  When you hone in on your niche, it because much easier to craft your marketing message because you are developing it specifically to your ideal clients.  In essence your message is attracting your ideal clients TO YOU!  The response from your marketing will be more cost effective and generate greater results.

Don’t be afraid to develop a niche.  Over time you will clearly see the benefit because your ideal clients will be flocking to you!

It seems that I have a conversation almost daily with someone about the importance of “niche marketing”. Just the other day a group of us where talking about how hard it is to market your products or services to everyone…it’s literally impossible. But so many business owners and entrepreneurs fall into this trap and make this mistake all the time.

How do you know what your clients want? Did you know that your potential clients may or may not buy what they NEED, but they always buy what they WANT? So how do you find your niche so that you can effectively market what they need? Here are a few simple tips to help you hone in on your niche market.

Step 1: Who NEEDS what you sell?

The first step is to identify the demographics of your ideal client base. Where do they live? How old are they? How much money do they make? Do they have children and if so what are their ages? The answers to these questions will vary greatly depending on the type of business that you have. Don’t skip this step; it’s one that is greatly overlooked by many of my clients. Take the time to sit down and answer these questions so that you can start to see clearly who NEEDS what you sell.

Step2: What do your potential clients WANT?

This step requires that you sit down and figure out what your client’s biggest problems, challenges and obstacles are. Now you may be thinking, “I don’t have many clients yet.” or “I have no idea what my clients want.” If you are new to business close your eyes and think about what your potential clients challenges are and see what comes to mind. Write it down, refer to it and revise it as necessary. If you have been in business for awhile what are you clients telling you are their biggest concerns? This is what your clients want from you; to help them solve their most difficult business challenges.

Step 3: What is your passion?

When you can think positively and excitedly about a group of clients and the work you will do with them; you have found your passion and your niche ! If you are in business  reading this and thinking, “Oh boy, I am definitely not working with my ideal clients”, then maybe its time to work with a coach who can help you sift through this information and help move you towards those ideal clients that will reignite your passion for your business.