Posts Tagged ‘passion’

It seems that I have a conversation almost daily with someone about the importance of “niche marketing”. Just the other day a group of us where talking about how hard it is to market your products or services to everyone…it’s literally impossible. But so many business owners and entrepreneurs fall into this trap and make this mistake all the time.

How do you know what your clients want? Did you know that your potential clients may or may not buy what they NEED, but they always buy what they WANT? So how do you find your niche so that you can effectively market what they need? Here are a few simple tips to help you hone in on your niche market.

Step 1: Who NEEDS what you sell?

The first step is to identify the demographics of your ideal client base. Where do they live? How old are they? How much money do they make? Do they have children and if so what are their ages? The answers to these questions will vary greatly depending on the type of business that you have. Don’t skip this step; it’s one that is greatly overlooked by many of my clients. Take the time to sit down and answer these questions so that you can start to see clearly who NEEDS what you sell.

Step2: What do your potential clients WANT?

This step requires that you sit down and figure out what your client’s biggest problems, challenges and obstacles are. Now you may be thinking, “I don’t have many clients yet.” or “I have no idea what my clients want.” If you are new to business close your eyes and think about what your potential clients challenges are and see what comes to mind. Write it down, refer to it and revise it as necessary. If you have been in business for awhile what are you clients telling you are their biggest concerns? This is what your clients want from you; to help them solve their most difficult business challenges.

Step 3: What is your passion?

When you can think positively and excitedly about a group of clients and the work you will do with them; you have found your passion and your niche ! If you are in business  reading this and thinking, “Oh boy, I am definitely not working with my ideal clients”, then maybe its time to work with a coach who can help you sift through this information and help move you towards those ideal clients that will reignite your passion for your business.