Posts Tagged ‘testimonials’

From a confidence perspective there is nothing like hearing from a client that you did a great job. Not only do you feel terrific but you feel awesome for the client because you realize just how much their life, business or world has been transformed by working with you.

So why use testimonials?

Here’s 3 reasons to use testimonials to grow your business starting today!

Reason #1:  Creates Social Proof and Credibility

From a business perspective what you’re doing when you use testimonials is creating social proof and credibility. Social proof is just the opinion of others.

For example, you put a testimonial on your website and a prospective client sees it.  You have just provided that prospect with almost instant reassurance that you can be trusted – that you have the goods!

When your prospects know you have the goods, they will see you as someone that can be trusted, will deliver what you say you will deliver, and has credibility.  All extremely important characteristics to have if you want to leap into 6-figures!

Reason #2:  Creates Desire

When you read a great testimonial filled with the kind of results that you ache for, what does it do to you? If you’re like most people it makes you want what other people have!  You stop and say to yourself, “Hey, I want that too!  If they can do it, I can too.”

Not only does the testimonial help to create a picture of what’s possible but it also creates a gap between where they are right now and where they want to be. This gap creates a tension that can only be released by working with you.

Reason # 3:  Creates Longing

Testimonials when used correctly help to create a feeling of longing for the prospect.  They long to be part of this tribe of people who seem to have it all.

You read the testimonial and begin to think, “I want to be just like them.  I want to be part of this elite group of people who are successful.” That’s the tribe.

Pretty cool, right?

Bonus Tip: Don’t Forget About The FTC

Make sure to stay current regarding the rules of testimonials for your industry, including the new FTC regulations… but do NOT let this stop you from going out there and getting testimonials.

Testimonials are an important tool in your overall 6-figure strategy.  Proper use of testimonials can help you be seen as the credible business person that you are and help you gain more clients.