Posts Tagged ‘thank you’

Just the other day I was discussing a concern with a friend regarding his business.  It seems that he had been getting regular phone calls from clients and subcontractors regarding a lack of follow through by some of his employees. This was leaving a negative impression of his company and one that needed to be remedied immediately.

What impression are you leaving with your clients?  Are they frustrated or happy?  Do they want to do business with you again or are they glad to be rid of you?  Is everything you do automated or are you providing a personal touch?

In this day and age consumers are looking for an outstanding experience and if you are unable to give them the phenomenal experience they are looking for, they will find someone who can.

They want to feel special and important and that means that the interactions they have with you and your company need to make them feel special.

Make them feel special and you will create a loyal tribe of customers.

Loyalty.  A simple word that means so much in today’s business world.

So how can you create loyalty in your business? Here’s a few simple and easy tips to get you started!

1.  Care About Your Clients

My friend Joe Lore from SunnyTech is the best computer person around.  I have purchased many computers from Joe and have referred countless number of people to him.  Why?  Because he cares about his clients.

Recently, I called Joe to tell him that my mini laptop was not connecting to the internet anymore.  Joe, knowing the technophobe that I am told me that he would be over on his way home.  Not only did he show up as stated but fixed the issue and never charged me a penny!  And this is not the first time that Joe has taken care of an issue for me.

When I purchased my computer last year he brought it over and set the whole thing up.  For some reason we couldn’t seem to connect to the internet (I know it seems I  have a lot of problems connecting!).  He worked on the problem for over and hour.  While he worked I made him a great dinner and again, he didn’t charge me a penny. He’s just an awesome person and because of the great care he gives me I would never do business with someone other than Joe!

Care about your clients and they will definitely care about you.

2.  Say Thank You

This is an often overlooked and simple thing to do.  It is so easy to say thank you to your clients.  This can be through a card or letter, via a small token of appreciation or even a discount on an upcoming product launch or program.  No matter which avenue you choose, remember to say thank you to your clients for their business.

3.  Be Kind and Generous

When I was first starting out I was not making a lot of money in my coaching practice.  My coach offered me the opportunity to coach with her at a very reduced fee.  I knew that she didn’t do this for everyone and I was amazed at her generosity.

The reality is that we all know a client who is going through a tough time.  There are many things that you can do to let them know that you are sticking with them and are there to help.  Maybe you can extend your terms, provide them with a “special” rate or help them out in some other way.  I truly believe your generosity will come back to you ten times over and you will have gained such a loyal customer in the process.

These three simple examples are just a few of the many ways that you can ensure customer loyalty for years to come.  Let me know what you have done in the past to create loyalty with your clients by leaving a comment on my blog!  I look forward to reading your posts.